My concept in design and development is very simple - “Develop an idea that captures audience interest, influence their emotional and inspires them to take action!”
As a Designer and an Art Director I believe, do every job with the same enthusiasm as if it is very first piece of work and give the same and equal amount of attention to the detail as if it the last!
I believe, though the current media has changed from print to digital the fundamentals of design remain the same. A strong knowledge of typography and image manipulation is required regardless the options of media to choose. Creative ideas, creative thinking, innovative concepts, eye-catching visuals and consistency in layout is what is always needed.