I remembered this when I was doing a project for a financial adviser from Investors Group. His way of doing business was, he conducted financial planning seminars during lunchtime. This financial adviser was looking for a creative that expresses his this way of doing the business. For him, after our initial discussions, I came out with a concept of presenting a beautiful lunch with a catchy title that expresses his way of doing business – “Lunch and Learn Financial Planning”. The visual and the concept that I developed for this client was so powerful that when people saw the visual they knew his way of doing business.