Almost 3 decades ago, back when I was studying Graphic Design, I remember one of my professors saying, “Creativity in infinite as long as you are able to express it properly”.
Very correct and very true! I remembered this when I was doing a project for a financial adviser.
A financial adviser from Investors Group conducts informative financial planning seminars during lunchtime and he was looking for a creative brochure that expresses his this way of doing the business.
For him, after our initial discussions, I came out with a concept of presenting a beautiful lunch with a catchy title that expresses his way of doing business – “Lunch and Learn Financial Planning”. The visual or the concept that I developed / created for this client was so powerful that when people saw the cover of his brochure, they knew what it was all about.