Few years back I got an opportunity to work for the Government of Ontario. It was developing various creatives for their trade shows. I believe the creatives for Tradeshows have a total different concept. Tradeshow booths have huge eye-catching visuals/posters, and the only purpose of these visuals is to attract viewers to get into the booth and know more about the product or the various services that are being offered. If your visuals are not appealing you have lost the show.

For the Government of Ontario I also developed a corporate video that presents the various services provided by the provincial government. At one point as a freelancer, I was handling 3 different divisions of the Government, interacting with at least 25 people at all levels for their various different requirements such as one division required posters, brochures, postcards, info kits, the second division required multi-media presentation and third division had a video, posters, brochures and info cards. And all were participating in the same trade show at the same time!