In 2007, I started working with Freelance Designer for Swarovski. For more than 10 years I was designing various collateral for their advertising and marketing activities. It involved art direction, creative thinking, innovative concepts, expertise in design and with a versatile experience.

I developed creatives for collaterals such as posters, brochures, mailers, invitation cards, catalogues, transit wrap, transit shelters, exclusive packaging, hoardings, digital displays, digital advertising, mall graphics, social media campaigns, multimedia, in-store displays, email newsletters and various other media of advertising.

Every project was totally new. New concept, new visuals, new layouts, different colours but the image of corporate branding was always to be maintained. On an average, every year, I was working on 76 major project that involved more than 340 collaterals.

Apart from designing at the corporate level, I have provided a full design support for 4 years for all their retailer co-op programs - more than 300 retail stores across Canada. Every retailer had their own media and various sizes for advertisement. Most of these this activity was done through emails and final artworks through FTP.

Working with an international brand like Swarovski required experience and expertise in design, print, digital media, corporate branding and implementing their branding strategies. Finally, a common thread through-out was the demand for creative ideas, innovative concepts, consistency in layout and eye-catching visuals.

In this portfolio you will find lot of the work of Swarovski® as I was affiliated with Swarovski for a longest period of time.