I am a Designer and a Freelance Art Director and have been in the field of design for almost three decades. Over the years I have been fortunate enough to gain lot of experience working on numerous creative and versatile projects. What I have learnt and strongly believe is: "Simplicity is the most difficult thing to achieve, in design as well as in concept development".
Whenever I start any project, the most important discussion is what you (the client) wants to achieve with the creative. The next important thing that I consider is the demographic trying to be reached. This is a critical consideration, as every age group has a different vision, approach and perspective. Most companies have a defined guideline and vision for their brand, but there is always a room for creativity and originality to take the brand to the next level. As an Art Director, working together we envision the goal and opportunity and use creativity within the parameters of the company's brand. It is challenging and fun to work in such an environment.
Whether you need assistance to create a brand or to work within the brand guideline or even develop a simple creative for an advertising and marketing activity, I am able to help having worked with several international companies as well as those just starting out.
My concept in design and development is very simple: Develop an idea that captures audience interest, influence their emotional and inspires them to take action!
Thank you and have a wonderful day!