I am an Art Director and a Freelance Designer. I am in the field of design for almost than 30 years. Over the years I have been fortunate enough to gain lot of experience working on versatile projects and numerous creatives. Over these years, what I have learnt and strongly believe is: "Simplicity is the most difficult thing to achieve, in design as well as in concept development".
Whenever I start any project, the most important discussion that I have is what you or the client wants to achieve with the creative. The next important thing that I consider is the demographic to be reached. This is very critical, as different age group have different visions, a different approach and different media of advertising.
Most companies have a defined guideline for their brand with a defined vision. But I believe, there is always a room for creativity and originality to take the brand to the next level. As an Art Director, working together, we can envision your goal using creativity within those parameters. It is challenging but also fun!
So, if you need any help in creating a new concept or even developing new creatives for your advertising and marketing activities, I can definitely help. The experience that I have of working with several international companies as well small business in digital and print is enormous.
As an Art Director / Designer my concept in design and development is very simple: Develop an idea that captures audience interest, influence their emotional and inspires them to take action!
Thank you and have a wonderful day!