Sandeep
Bambi by Swarovski
Art Director
Designers Event
Sanshi Brochure
Product display
Robertson
Art Direction
tradeshow
Brochure design
SKF Bearings
Koppert Canada
Art Direction
Holiday season
25 Stores
Swarovski projects
Swarovski projects
Art direction
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Art direction is not just related with visual experience. Whereas it is to direct and guide the audience through the information that is being presented to them. As an Art Director, the most important criteria are to find what the client wants to achieve with the creative. The next important thing that I consider is the demographic to be reached. This is a very critical and important, as every age group has a different vision, a different approach and their own perspective. The Art Direction requires brilliant vision, a passion, and a strong leadership in creating a campaign that has an instant, positive impact on the consumer in order to promote the product or brand being advertised.

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